Good Strategy Bad Strategy: The Difference and Why It Matters

Reviewed on , book by Richard

Good strategy isn’t 3D-chess conjured at an LCD-induced board meetings guided by a shaman and superior industry acumen, as the book explains:

Good strategy almost always looks this simple and obvious and does not take a thick deck of PowerPoint slides to explain

That’s the main takeaway. Be suspicious if anyone tells you strategy is anything more complicated than that.

Bad strategy:

  • Goals aren’t strategy (without action and ability to identify obstacles)
  • Ambition (plenty of people have ambition without a strategy)
  • Motivation
  • Charisma

Good strategy, nothing magical:

  • Simple
  • Prioritization (sacrificing important things is a sign you’re doing it right)
  • Proximate and ultimate objectives
  • Clearly identifies obstacles / bottlenecks